R. Neil Maddox
About
R. Neil Maddox has authored 6 papers that have received a total of 296 indexed citations.
This includes 3 papers in Organizational Behavior and Human Resource Management, 3 papers in Marketing and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Cognitive and psychological constructs research (2 papers). R. Neil Maddox is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Cognitive and psychological constructs research (2 papers) and collaborates with scholars based in Canada and United States. R. Neil Maddox's co-authors include Kjell Grønhaug and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science
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