R. Nicholas Gerlich

24 papers and 151 indexed citations i.

R. Nicholas Gerlich has authored 24 papers that have received a total of 151 indexed citations. This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Communication. The topics of these papers are Digital Marketing and Social Media (4 papers), Public Relations and Crisis Communication (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). R. Nicholas Gerlich is often cited by papers focused on Digital Marketing and Social Media (4 papers), Public Relations and Crisis Communication (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States. R. Nicholas Gerlich's co-authors include Kristina Drumheller, Joshua J. Lewer, Rockney G. Walters, Akhilesh Bajaj and J.C. White and has published in prestigious journals such as Journal of the Academy of Marketing Science, Public Relations Review and Journal of Public Relations Research.