Raiswa Saha

30 papers and 623 indexed citations i.

Raiswa Saha has authored 30 papers that have received a total of 623 indexed citations. This includes 19 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (9 papers) and Digital Marketing and Social Media (8 papers). Raiswa Saha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in India, Australia and Morocco. Raiswa Saha's co-authors include Charles Jebarajakirthy, Haroon Iqbal Maseeh, Richa Dahiya, V. Raja Sreedharan and Nitika Sharma and has published in prestigious journals such as Journal of Travel Research, Industrial Marketing Management and Business Strategy and the Environment