Raj Arora
About
Raj Arora has authored 40 papers that have received a total of 989 indexed citations.
This includes 22 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (10 papers). Raj Arora is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, India and Latvia. Raj Arora's co-authors include Charles R. Stoner, Alisha Arora, Richard I. Hartman, S. Tamer Çavuşgil and John R. Nevin and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Psychology and Marketing
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