Raj Mehta
About
Raj Mehta has authored 17 papers that have received a total of 1.4k indexed citations.
This includes 9 papers in Sociology and Political Science, 6 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Innovation Diffusion and Forecasting (5 papers) and Customer Service Quality and Loyalty (5 papers). Raj Mehta is often cited by papers focused on Digital Marketing and Social Media (7 papers), Innovation Diffusion and Forecasting (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Latvia and India. Raj Mehta's co-authors include Rajdeep Grewal, Eugene Sivadas, James M. Comer, Murali Chandrashekaran and Frank R. Kardes and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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