Rajagopal Raghunathan

31 papers and 5.2k indexed citations i.

Rajagopal Raghunathan has authored 31 papers that have received a total of 5.2k indexed citations. This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (9 papers) and Psychology of Moral and Emotional Judgment (7 papers). Rajagopal Raghunathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (9 papers) and Psychology of Moral and Emotional Judgment (7 papers) and collaborates with scholars based in United States, South Korea and India. Rajagopal Raghunathan's co-authors include Rebecca Walker Naylor, Julie R. Irwin, Prabhudev Konana, Vijay Mahajan and Ravindra Chitturi and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.