Rajeev Batra
About
Rajeev Batra has authored 71 papers that have received a total of 11.5k indexed citations.
This includes 50 papers in Marketing, 29 papers in Sociology and Political Science and 20 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (45 papers), Cultural Differences and Values (17 papers) and Digital Marketing and Social Media (17 papers). Rajeev Batra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (45 papers), Cultural Differences and Values (17 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in United States, China and The Netherlands. Rajeev Batra's co-authors include Jan‐Benedict E.M. Steenkamp, Dana L. Alden, Lynn R. Kahle, Richard P. Bagozzi and Aaron Ahuvia and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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