Rajendra Sisodia
About
Rajendra Sisodia has authored 35 papers that have received a total of 1.9k indexed citations.
This includes 11 papers in Marketing, 8 papers in Strategy and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (4 papers). Rajendra Sisodia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States, India and Finland. Rajendra Sisodia's co-authors include Jagdish N. Sheth, Shaker A. Zahra, R. Edward Freeman, Nada Nasr Bechwati and Mandeep Singh and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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