Rajesh Bagchi

31 papers and 861 indexed citations i.

Rajesh Bagchi has authored 31 papers that have received a total of 861 indexed citations. This includes 22 papers in Marketing, 11 papers in General Decision Sciences and 10 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Decision-Making and Behavioral Economics (11 papers) and Consumer Market Behavior and Pricing (10 papers). Rajesh Bagchi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Decision-Making and Behavioral Economics (11 papers) and Consumer Market Behavior and Pricing (10 papers) and collaborates with scholars based in United States, Canada and China. Rajesh Bagchi's co-authors include Amar Cheema, Ashwani Monga, Lauren Block, James C. Cox and Dinesh K. Gauri and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research