Rajesh Iyer
About
Rajesh Iyer has authored 51 papers that have received a total of 1.4k indexed citations.
This includes 24 papers in Marketing, 15 papers in Sociology and Political Science and 15 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (12 papers) and Ethics in Business and Education (9 papers). Rajesh Iyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (12 papers) and Ethics in Business and Education (9 papers) and collaborates with scholars based in United States, Latvia and India. Rajesh Iyer's co-authors include Jacqueline K. Eastman, James A. Muncy, Kevin Eastman, Mitch Griffin and John Fraedrich and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics
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