James A. Muncy

34 papers and 2.5k indexed citations i.

James A. Muncy has authored 34 papers that have received a total of 2.5k indexed citations. This includes 12 papers in Marketing, 10 papers in Management of Technology and Innovation and 8 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Ethics in Business and Education (7 papers). James A. Muncy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (10 papers) and Ethics in Business and Education (7 papers) and collaborates with scholars based in United States, Latvia and Saudi Arabia. James A. Muncy's co-authors include Rajesh Iyer, Jacqueline K. Eastman, Scott J. Vitell, Raymond P. Fisk and Shelby D. Hunt and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research