Rakesh Niraj

20 papers and 715 indexed citations i.

Rakesh Niraj has authored 20 papers that have received a total of 715 indexed citations. This includes 14 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Rakesh Niraj is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, India and Canada. Rakesh Niraj's co-authors include Chakravarthi Narasimhan, Anand Jaiswal, Eden Yin, Mahendra Gupta and Ganesh Iyer and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research