Ralph L. Day
About
Ralph L. Day has authored 54 papers that have received a total of 1.7k indexed citations.
This includes 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Management Science and Operations Research. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ralph L. Day is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, Thailand and Latvia. Ralph L. Day's co-authors include Ronald E. Michaels, Alfred A. Kuehn, Frank Acito, Barbara C. Perdue and Paul Herbig and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Retailing
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