Raquel Gurrea
About
Raquel Gurrea has authored 35 papers that have received a total of 2.1k indexed citations.
This includes 25 papers in Sociology and Political Science, 20 papers in Marketing and 16 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Retail Behavior Studies (14 papers). Raquel Gurrea is often cited by papers focused on Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in Spain. Raquel Gurrea's co-authors include Carlos Flavián, Carlos Orús, Sergio Barta, Miguel Guinalíu and Elena Fraj Andrés and has published in prestigious journals such as Computers in Human Behavior, Computers & Education and Information & Management
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