Rashid Saeed

17 papers and 130 indexed citations i.

Rashid Saeed has authored 17 papers that have received a total of 130 indexed citations. This includes 9 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (3 papers). Rashid Saeed is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in Pakistan, China and Australia. Rashid Saeed's co-authors include Hashim Zameer, Rab Nawaz Lodhi, Humaira Yasmeen and Anam Iqbal and has published in prestigious journals such as Journal of Business Research, Business Strategy and the Environment and Journal of Consumer Marketing