Ravi Pappu

24 papers and 2.3k indexed citations i.

Ravi Pappu has authored 24 papers that have received a total of 2.3k indexed citations. This includes 20 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). Ravi Pappu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Australia, United States and France. Ravi Pappu's co-authors include Pascale Quester, T. Bettina Cornwell, P. Monica Chien, Ray Cooksey and Brent W. Ritchie and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science