Rebecca Pera

17 papers and 907 indexed citations i.

Rebecca Pera has authored 17 papers that have received a total of 907 indexed citations. This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Service and Product Innovation (4 papers). Rebecca Pera is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in Italy, United Kingdom and Spain. Rebecca Pera's co-authors include Giampaolo Viglia, Sarah Quinton, Graziano Abrate, Ana Isabel Canhoto and Sebastián Molinillo and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Tourism Management