Rebecca Walker Reczek

43 papers and 1.6k indexed citations i.

Rebecca Walker Reczek has authored 43 papers that have received a total of 1.6k indexed citations. This includes 28 papers in Marketing, 14 papers in Sociology and Political Science and 10 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Behavioral Health and Interventions (8 papers). Rebecca Walker Reczek is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Behavioral Health and Interventions (8 papers) and collaborates with scholars based in United States, Canada and The Netherlands. Rebecca Walker Reczek's co-authors include Cait Lamberton, Kelly L. Haws, Julie R. Irwin, Karen Page Winterich and John P. Costello and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.