Reinhard Kunz
About
Reinhard Kunz has authored 21 papers that have received a total of 202 indexed citations.
This includes 12 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (6 papers) and Service and Product Innovation (4 papers). Reinhard Kunz is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (6 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in Germany, United States and Austria. Reinhard Kunz's co-authors include Johannes Siebert, James Santomier, Sten Söderman, Daniel Baier and André Marchand and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Technological Forecasting and Social Change
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