Reto Felix
About
Reto Felix has authored 42 papers that have received a total of 1.8k indexed citations.
This includes 28 papers in Marketing, 17 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (7 papers). Reto Felix is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (7 papers) and collaborates with scholars based in United States, Mexico and Germany. Reto Felix's co-authors include Philipp A. Rauschnabel, Chris Hinsch, Raquel Castaño, Eva María González Hernández and Lorena Carrete and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Hospitality Management
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