Rex Briggs

9 papers and 241 indexed citations i.

Rex Briggs has authored 9 papers that have received a total of 241 indexed citations. This includes 3 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (2 papers) and Marketing and Advertising Strategies (2 papers). Rex Briggs is often cited by papers focused on Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (2 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States. Rex Briggs's co-authors include Nigel Hollis, Norm Borin and R. Krishnan and has published in prestigious journals such as Journal of Interactive Marketing and Journal of Advertising Research