Richard A. Spreng
About
Richard A. Spreng has authored 29 papers that have received a total of 5.7k indexed citations.
This includes 17 papers in Organizational Behavior and Human Resource Management, 17 papers in Marketing and 5 papers in Social Psychology. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (5 papers). Richard A. Spreng is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, Australia and Russia. Richard A. Spreng's co-authors include Thomas J. Page, Richard W. Olshavsky, Scott MacKenzie, Paul G. Patterson and Jennifer H. Dennis and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.
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