Richard Ettenson
About
Richard Ettenson has authored 20 papers that have received a total of 2.1k indexed citations.
This includes 10 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers). Richard Ettenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States, Australia and France. Richard Ettenson's co-authors include Gary J. Gaeth, Jill G. Klein, Marlene D. Morris, Goutam Chakraborty and Janet Wagner and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Venturing
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