Richard Fedorko

51 papers and 423 indexed citations i.

Richard Fedorko has authored 51 papers that have received a total of 423 indexed citations. This includes 23 papers in Sociology and Political Science, 23 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Marketing and Advertising Strategies (9 papers). Richard Fedorko is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Marketing and Advertising Strategies (9 papers) and collaborates with scholars based in Slovakia, Italy and Czechia. Richard Fedorko's co-authors include Radovan Bačík, Róbert Štefko, Martin Rigelský, Beáta Gavurová and Viera Ivanková and has published in prestigious journals such as Sustainability, Journal of Competitiveness and Journal of Entrepreneurship and Sustainability Issues.