Richard G. Netemeyer
About
Richard G. Netemeyer has authored 114 papers that have received a total of 18.8k indexed citations.
This includes 52 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 22 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (43 papers), Customer Service Quality and Loyalty (25 papers) and Behavioral Health and Interventions (21 papers). Richard G. Netemeyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (43 papers), Customer Service Quality and Loyalty (25 papers) and Behavioral Health and Interventions (21 papers) and collaborates with scholars based in United States, Latvia and Portugal. Richard G. Netemeyer's co-authors include Scot Burton, J. Craig Andrews, Donald R. Lichtenstein, Donald A. Williamson and James G. Maxham and has published in prestigious journals such as Journal of Marketing, American Journal of Psychiatry and Journal of Applied Psychology
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