Richard G. Starr

13 papers and 369 indexed citations i.

Richard G. Starr has authored 13 papers that have received a total of 369 indexed citations. This includes 6 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Service and Product Innovation (2 papers). Richard G. Starr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in New Zealand, United States and Sweden. Richard G. Starr's co-authors include Eva M. Hyatt, Lawrence L. Garber, Suvi Nenonen, Roderick J. Brodie and Catherine Frethey‐Bentham and has published in prestigious journals such as Tourism Management, Industrial Marketing Management and European Journal of Marketing