Richard Mizerski

20 papers and 648 indexed citations i.

Richard Mizerski has authored 20 papers that have received a total of 648 indexed citations. This includes 12 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Clinical Psychology. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers). Richard Mizerski is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Australia, United States and Macao. Richard Mizerski's co-authors include Desmond Lam, Alvin Lee, Jamie Murphy, Pamela L. Perrewé and Edward Forrest and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.