Richard W. Mizerski

18 papers and 669 indexed citations i.

Richard W. Mizerski has authored 18 papers that have received a total of 669 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (2 papers) and Digital Marketing and Social Media (2 papers). Richard W. Mizerski is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States. Richard W. Mizerski's co-authors include Robert B. Settle, Jerome B. Kernan, Pamela L. Perrewé, Stephen Green and Stephen E. Calvert and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research