Richard W. Pollay
About
Richard W. Pollay has authored 76 papers that have received a total of 4.1k indexed citations.
This includes 28 papers in Marketing, 11 papers in Gender Studies and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Media, Gender, and Advertising (11 papers) and Fashion and Cultural Textiles (9 papers). Richard W. Pollay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Media, Gender, and Advertising (11 papers) and Fashion and Cultural Textiles (9 papers) and collaborates with scholars based in Canada, United States and China. Richard W. Pollay's co-authors include Russell W. Belk, Ronald N. Taylor, Steven Lysonski, Timothy Dewhirst and Anne C. Haddix and has published in prestigious journals such as Journal of Marketing, Psychological Review and Administrative Science Quarterly
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