Richie L. Liu

17 papers and 412 indexed citations i.

Richie L. Liu has authored 17 papers that have received a total of 412 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Behavioral Health and Interventions (3 papers) and Environmental Education and Sustainability (3 papers). Richie L. Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Behavioral Health and Interventions (3 papers) and Environmental Education and Sustainability (3 papers) and collaborates with scholars based in United States, Thailand and Brazil. Richie L. Liu's co-authors include Elizabeth A. Minton, Jeff Joireman, Kathryn A. Johnson, Darrell E. Bartholomew and David E. Sprott and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Environmental Psychology.