Rita C. Kean
About
Rita C. Kean has authored 25 papers that have received a total of 491 indexed citations.
This includes 9 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 7 papers in Management of Technology and Innovation. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Rita C. Kean is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States. Rita C. Kean's co-authors include Nancy J. Miller, Shirley Niemeyer, Mary A. Littrell, Brenda Sternquist and Laura Jolly and has published in prestigious journals such as Journal of Travel Research, Psychology and Marketing and Family Business Review
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