Ritu Agarwal

5 papers and 72 indexed citations i.

Ritu Agarwal has authored 5 papers that have received a total of 72 indexed citations. This includes 2 papers in Strategy and Management, 2 papers in Marketing and 1 paper in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Corporate Finance and Governance (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Ritu Agarwal is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Corporate Finance and Governance (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in United States. Ritu Agarwal's co-authors include Brad N. Greenwood, Siva Viswanathan, Rajshree Agarwal, Jason Kuruzovich and Anandasivam Gopal and has published in prestigious journals such as Journal of Marketing and MIS Quarterly Executive