Ritu Mehta

23 papers and 296 indexed citations i.

Ritu Mehta has authored 23 papers that have received a total of 296 indexed citations. This includes 12 papers in Marketing, 7 papers in Gender Studies and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in India, Canada and United States. Ritu Mehta's co-authors include Sanjeev Swami, Narendra Sharma, Terry Donovan, Rahul Mangal and Andréa G. Ferreira Zandoná and has published in prestigious journals such as Appetite, Journal of Retailing and Consumer Services and Journal of Marketing Management