Robert B. Woodruff
About
Robert B. Woodruff has authored 27 papers that have received a total of 5.6k indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 7 papers in Social Psychology. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Cognitive and psychological constructs research (6 papers). Robert B. Woodruff is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Cognitive and psychological constructs research (6 papers) and collaborates with scholars based in United States and Latvia. Robert B. Woodruff's co-authors include David W. Cravens, Ernest R. Cadotte, Roger L. Jenkins, Sarah Fisher Gardial and Daniel J. Flint and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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