Robert E. Hite

43 papers and 1.3k indexed citations i.

Robert E. Hite has authored 43 papers that have received a total of 1.3k indexed citations. This includes 16 papers in Management of Technology and Innovation, 12 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Management and Marketing Education (15 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Robert E. Hite is often cited by papers focused on Management and Marketing Education (15 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States. Robert E. Hite's co-authors include Joseph A. Bellizzi, Cynthia Fraser, Faye S. McIntyre, Cynthia Fraser and Deborah J. Webb and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research