Robert Mackoy

13 papers and 1.3k indexed citations i.

Robert Mackoy has authored 13 papers that have received a total of 1.3k indexed citations. This includes 8 papers in Organizational Behavior and Human Resource Management, 5 papers in Sociology and Political Science and 5 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (3 papers) and Digital Marketing and Social Media (3 papers). Robert Mackoy is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United States, Latvia and Russia. Robert Mackoy's co-authors include Gregory E. Osland, K. Damon Aiken, Ben Shaw‐Ching Liu, Gilbert D. Harrell and Richard A. Spreng and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Decision Sciences