Robert P. Leone

68 papers and 4.4k indexed citations i.

Robert P. Leone has authored 68 papers that have received a total of 4.4k indexed citations. This includes 51 papers in Marketing, 19 papers in Economics and Econometrics and 12 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (41 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (10 papers). Robert P. Leone is often cited by papers focused on Consumer Market Behavior and Pricing (41 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, India and Taiwan. Robert P. Leone's co-authors include Randle D. Raggio, V. Kumar, V. Kumar, Francis Mulhern and Greg M. Allenby and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Management Science