Robert V. Kozinets
About
Robert V. Kozinets has authored 76 papers that have received a total of 10.4k indexed citations.
This includes 40 papers in Sociology and Political Science, 32 papers in Marketing and 17 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (11 papers). Robert V. Kozinets is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (11 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Robert V. Kozinets's co-authors include John F. Sherry, Benét DeBerry‐Spence, Krittinee Nuttavuthisit, Russell W. Belk and Diana Storm and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
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