Robin A. Higie

9 papers and 458 indexed citations i.

Robin A. Higie has authored 9 papers that have received a total of 458 indexed citations. This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Political Science and International Relations. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). Robin A. Higie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States. Robin A. Higie's co-authors include Lawrence Feick, Linda L. Price, Julie Fitzmaurice and Gerald Zaltman and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Consumer Affairs