Robin M. Back
About
Robin M. Back has authored 27 papers that have received a total of 508 indexed citations.
This includes 15 papers in Sociology and Political Science, 15 papers in Tourism, Leisure and Hospitality Management and 9 papers in Marketing. The topics of these papers are Wine Industry and Tourism (14 papers), Sport and Mega-Event Impacts (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robin M. Back is often cited by papers focused on Wine Industry and Tourism (14 papers), Sport and Mega-Event Impacts (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Germany and Portugal. Robin M. Back's co-authors include Diego Bufquin, Jeong‐Yeol Park, João Rebelo, Kwangsoo Park and S. Kyle Hight and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Retailing and Consumer Services.
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