Robin Ritchie

16 papers and 1.4k indexed citations i.

About

Robin Ritchie has authored 16 papers that have received a total of 1.4k indexed citations. This includes 7 papers in Marketing, 6 papers in Economics and Econometrics and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Socioeconomic Development (3 papers) and Digital Marketing and Social Media (3 papers). Robin Ritchie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Socioeconomic Development (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Canada, United States and France. Robin Ritchie's co-authors include Charles B. Weinberg, Darren W. Dahl, Peter R. Darke, Srinivas Sridharan and Laurence Ashworth and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research

In The Last Decade

Rankless by CCL
2025