Rod McColl

21 papers and 820 indexed citations i.

Rod McColl has authored 21 papers that have received a total of 820 indexed citations. This includes 16 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (4 papers). Rod McColl is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in France, United Kingdom and Australia. Rod McColl's co-authors include Yann Truong, Jan Mattsson, Philip J. Kitchen, Philip J. Kitchen and Jos Lemmink and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Retailing and Consumer Services