Rohaizat Baharun

50 papers and 707 indexed citations i.

Rohaizat Baharun has authored 50 papers that have received a total of 707 indexed citations. This includes 17 papers in Sociology and Political Science, 17 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Rohaizat Baharun is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Malaysia, Pakistan and Saudi Arabia. Rohaizat Baharun's co-authors include Nor Zafir Md Salleh, Ahmed H. Alsharif, Abu Bakar Abdul Hamid, Inda Sukati and Alharthi Rami Hashem E and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Psychology and Marketing