Roland Gau
About
Roland Gau has authored 15 papers that have received a total of 758 indexed citations.
This includes 9 papers in Marketing, 8 papers in Business and International Management and 3 papers in Management, Monitoring, Policy and Law. The topics of these papers are Innovation and Socioeconomic Development (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (3 papers). Roland Gau is often cited by papers focused on Innovation and Socioeconomic Development (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in United States, Australia and Taiwan. Roland Gau's co-authors include Madhubalan Viswanathan, Samuelson Appau, Edward Ramirez, Srinivas Venugopal and Anju Seth and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Psychology
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