Rom Y. Schrift

19 papers and 373 indexed citations i.

Rom Y. Schrift has authored 19 papers that have received a total of 373 indexed citations. This includes 13 papers in Marketing, 9 papers in General Decision Sciences and 7 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (7 papers). Rom Y. Schrift is often cited by papers focused on Decision-Making and Behavioral Economics (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in United States, Israel and The Netherlands. Rom Y. Schrift's co-authors include Jeffrey R. Parker, Oded Netzer, Ran Kivetz, David T. Neal and Сунил Гупта and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science