Oded Netzer

59 papers and 2.9k indexed citations i.

Oded Netzer has authored 59 papers that have received a total of 2.9k indexed citations. This includes 39 papers in Marketing, 24 papers in Sociology and Political Science and 13 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (27 papers), Digital Marketing and Social Media (17 papers) and Customer churn and segmentation (12 papers). Oded Netzer is often cited by papers focused on Consumer Market Behavior and Pricing (27 papers), Digital Marketing and Social Media (17 papers) and Customer churn and segmentation (12 papers) and collaborates with scholars based in United States, United Kingdom and Germany. Oded Netzer's co-authors include Ran Kivetz, Eva Ascarza, V. Srinivasan, Rom Y. Schrift and Mark Heitmann and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research