Eva Ascarza

22 papers and 549 indexed citations i.

Eva Ascarza has authored 22 papers that have received a total of 549 indexed citations. This includes 19 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). Eva Ascarza is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, United Kingdom and Israel. Eva Ascarza's co-authors include Oded Netzer, Bruce G. S. Hardie, Peter S. Fader, David T. Neal and Anja Lambrecht and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Marketing Science