Bruce G. S. Hardie
About
Bruce G. S. Hardie has authored 53 papers that have received a total of 3.3k indexed citations.
This includes 45 papers in Marketing, 14 papers in Management Science and Operations Research and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers). Bruce G. S. Hardie is often cited by papers focused on Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers) and collaborates with scholars based in United Kingdom, United States and Mexico. Bruce G. S. Hardie's co-authors include Peter S. Fader, Ka Lok Lee, Kinshuk Jerath, Eva Ascarza and Eric J. Johnson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research
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