Mark Heitmann

42 papers and 1.5k indexed citations i.

Mark Heitmann has authored 42 papers that have received a total of 1.5k indexed citations. This includes 32 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (16 papers) and Digital Marketing and Social Media (8 papers). Mark Heitmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (16 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Germany, Switzerland and United States. Mark Heitmann's co-authors include Andreas Herrmann, Christina Schamp, Jochen Hartmann, Jan R. Landwehr and Oded Netzer and has published in prestigious journals such as Journal of Marketing, Journal of Political Economy and Journal of Marketing Research