Christina Schamp

9 papers and 406 indexed citations i.

Christina Schamp has authored 9 papers that have received a total of 406 indexed citations. This includes 6 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Sentiment Analysis and Opinion Mining (3 papers). Christina Schamp is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Sentiment Analysis and Opinion Mining (3 papers) and collaborates with scholars based in Germany, The Netherlands and Austria. Christina Schamp's co-authors include Mark Heitmann, Jochen Hartmann, Oded Netzer, Peter S. H. Leeflang and Tammo H.A. Bijmolt and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing